Building A Brand
As the owner of an interior design firm, one of my biggest goals has always been creating a strong brand. The brand of a company is it’s true personality. To define the brand there are many questions that need to be answered. Who is the audience that you are trying to reach? What is the style of the company? How do you speak to your audience and how does it match up with the products or services you provide? It’s important to get specific and build something that will resonate with people and become recognizable.
My company, Krista Watterworth Design Studio, has recently undergone a rebranding, and I am really happy with the results. It’s important that the new brand elements we developed carry through in everything, from the website to the social media to the materials we provide to our clients and the press. We developed brand boards as a guide. It was really a helpful exercise that I recommend to anyone with a business. Your board should include the logo, preferred fonts, colors and photography or iconic symbols that represent the brand.
Our team developed these brand boards to guide us through everything we do marketing-wise.
I created one brand board for my design firm, and a separate design board for my blog, Design Palm Beach. They have different personalities, but work together.
In addition, my awesome team and I just had a fun photo shoot. I wanted the photos to really reflect the spirit of our brand and the personalities of my team members. I think we were really able to achieve what I wanted!
I am the Creative Director of the firm and am surrounded by my amazing team! Bernadine Rowlands (Business Manager), Jennifer Ruyack (Marketing Director), Pam Hassler (Interior Design Director) and Sarah Eisenberg (Interior Design Assistant).
Krista Watterworth, Creative Director
